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Our Semi Matte Lipstick

Pure Theory’s semi-matte lipstick is highly pigmented and contains a moisturizing complex for healthier & fuller looking lips.

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Pure Theory

When we first started Pure Theory, we didn’t want to be just another cosmetics company. Our goal was to make a positive impact on people’s lives, and our medium is cosmetics. Knowing this, we are able to create a cosmetic lineup that we absolutely love and use ourselves. Pure Theory is our passion, and we hope you enjoy them too.

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Talk To Us

Here at Pure Theory , we love to hear anything and everything you want to say! Do share with us your reviews on our products or tell us what you hope to see in our future launches! If there is anything we can do to improve our site or services for you please shout it out to us!

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Learn More

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