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Our Lip Gloss

My Absolute gives you that perfect, non-sticky, moisturizing shine. A silky gloss that boosts hydration and plumps lips with moisture for a natural, glamorous shine. Available in single shade, using My Absolute daily can help moisturize, protect lips from harmful UV rays and display a beautiful glow.

Apply directly to lips for a high-shine look or over your favorite Pure Theory lipstick.

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Pure Theory

When we first started Pure Theory, we didn’t want to be just another cosmetics company. Our goal was to make a positive impact on people’s lives, and our medium is cosmetics. Knowing this, we are able to create a cosmetic lineup that we absolutely love and use ourselves. Pure Theory is our passion, and we hope you enjoy them too.

In the end, everyone is different, everyone is beautiful.[/vc_column_text][/vc_column][vc_column width=”7/12″ css=”.vc_custom_1522383921146{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”][vc_column_text css=”.vc_custom_1522384035708{margin-bottom: 0px !important;padding-bottom: 0px !important;}”][instagram-feed][/vc_column_text][/vc_column][/vc_row][vc_row css=”.vc_custom_1537983086995{padding-top: 60px !important;}”][vc_column width=”1/4″][/vc_column][vc_column width=”1/2″][vc_column_text]

Talk To Us

Here at Pure Theory , we love to hear anything and everything you want to say! Do share with us your reviews on our products or tell us what you hope to see in our future launches! If there is anything we can do to improve our site or services for you please shout it out to us!

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Learn More

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