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Face

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Lips

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Eye

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Our Sun Cushion

Our Sun Cushion is a moisture-rich daily sun block that purifies and corrects your skin tone all while protecting your skin against UVA and UVB rays.

This improves the skin’s moisture barrier with a light-weight texture, absorbs quickly and leaves skin feeling hydrated. It’s suitable for all skin types including sensitive skin.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space][vc_column_text]

Pure Theory Is

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Paraben Free

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Alcohol Free

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Animal Testing Free

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100% Vegan

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Pure Theory

When we first started Pure Theory, we didn’t want to be just another cosmetics company. Our goal was to make a positive impact on people’s lives, and our medium is cosmetics. Knowing this, we are able to create a cosmetic lineup that we absolutely love and use ourselves. Pure Theory is our passion, and we hope you enjoy them too.

In the end, everyone is different, everyone is beautiful.[/vc_column_text][/vc_column][vc_column width=”7/12″ css=”.vc_custom_1522383921146{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”][vc_column_text css=”.vc_custom_1522384035708{margin-bottom: 0px !important;padding-bottom: 0px !important;}”][instagram-feed][/vc_column_text][/vc_column][/vc_row][vc_row full_width=”stretch_row_content_no_spaces” css=”.vc_custom_1538629513456{margin-bottom: 0px !important;padding-bottom: 0px !important;}” el_class=”hidethis”][vc_column css=”.vc_custom_1520581718204{margin-bottom: 0px !important;padding-bottom: 0px !important;}”][vc_single_image image=”1464″ img_size=”full” alignment=”center” css=”.vc_custom_1520581711604{margin-bottom: 0px !important;padding-bottom: 0px !important;}”][/vc_column][/vc_row]